Category: SEOBook

Learning SEO: It Can Get Noisy »

There is obviously no shortage of information on SEO.
But thanks for turning up here
The sheer avalanche of SEO information can be overwhelming, for beginners and experts alike. Who do you know who to listen to? What information do you need to know, and what information is filler?
Why should you even [...]

SEO Consulting: How To Construct Great Proposals »

Like in any consulting field, SEO is rife with competition. There is only one way to win in such an environment, and that is to set yourself apart from the crowd.
Not in a bad way, of course
Here are some ideas on how to construct winning proposals.
Size Isn’t Everything, But It Does [...]

Beating the Logic & Creativity Out of You »

I remember in 2nd grade when our teacher was teaching us how to do math I raced ahead and was doing lessons for today, tomorrow, and next week. The teacher rewarded my efforts by yelling at me and ripping up the pages from the book and giving me a 0 on that homework.
In fourth [...]

Spam Free Search? »

Just for fun. But if things get much worse it might be good for utility as well

3 Steps for Optimizing Content for Long Tail Keywords »

The following is a guest post from Tom Demers.
One of the most pivotal aspects of driving large volumes of search traffic in most verticals is effectively targeting long tail keywords. While ranking for competitive phrases and developing link authority are certainly crucial aspects of SEO, much of ranking on long tail keywords is properly targeting [...]

Which Multivariate Testing Software is Best? »

My buddies from Conversion Rate Experts have put together a review site for multivariate software called Which Multivariate. Surprisingly old school in the modern affiliate link filled web, they have made the site vendor neutral and are not planning on ever taking affiliate commissions in an attempt to gather honest reviews. Check it out. Its [...]

Spam vs Mahalo: Matt Cutts Explains the Difference »

When the internal Google remote quality rater guidelines leaked online there was a core quote inside it that defined the essence of spam:
Final Notes on Spam
When trying to decide if a page is Spam, it is helpful to ask yourself this question: if I remove the scraped (copied) content, the ads, and the links to [...]

Funny Dilbert SEO Comic Strip Cartoon by Scott Adams »

And all this, only to find out there was a missing ingredient the whole time

Of course, if Dilbert had a text version of the cartoon and perhaps a more relevant alt tag in his embed code that would help too. Just saying

Funny Dilbert SEO Comic Strip Cartoon by Scott Adams »

And all this, only to find out there was a missing ingredient the whole time

Of course, if Dilbert had a text version of the cartoon and perhaps a more relevant alt tag in his embed code that would help too. Just saying

Comparing SEO Business Models »

One of the great things about SEO is that it allows you to see many lenses on business that you can’t normally see with most other professions (outside of perhaps something in high finance or management consulting anyhow). One day you are building a bootstrapped business from scratch wondering when it will make its first [...]